The New York Times published an article yesterday about how hospitals are stopping the practice of distributing formula samples to breastfeeding mothers. It was interesting to read in the context of considering the use of disposable cloth diapers in hospital maternity wards (and are also often sent home with new parents).
Like cloth diapering, breastfeeding is the healthiest option for babies. However, formula companies recognize the crucial marketing opportunity they have with new parents in hospitals. Samples provided by hospitals
- improve brand recognition for future consumers and
- imply that the product is approved by their doctor.
If providing formula samples to new parents is so useful that formula companies give them to the hospitals for FREE, what about the use of disposable diapers in hospital maternity wards?
Would the use of reusable cloth diapers in maternity wards encourage longer term cloth diaper use?
Executive Director, Real Diaper Association